On 8 September, the 2022 BRICS New Industrial Revolution Exhibition, instructed by the Ministry of Industry and Information Technology (MIIT) and co-hosted by the Center for International Economic and Technological Cooperation of MIIT and Xiamen Municipal People’s Government, officially opened in Xiamen, Fujian Province. ASEAN-China Centre (ACC) was invited to set up an pavilion at the Exhibition.

At the exhibition ACC officials introduced the work of ACC on promoting exchanges and cooperation between ASEAN and China in trade, investment, education, culture, tourism, and media and information to the audience through photo displays, video shows, bilingual publicity materials and publications, as well as live narration. There were also interactions with visitors through new media platforms such as WeChat and Weibo. ACC also organised some companies of ASEAN Member States to participate in the exhibition.

As one of the events of BRICS Partnership on New Industrial Revolution, BRICS New Industrial Revolution Exhibition aims to build a platform for project matchmaking and industrial cooperation for BRICS and their partner countries, and promote practical cooperation in digitalisation and industrialisation. It has become a grand event for BRICS and other countries to showcase their latest products, new technologies and business models in the industrial field. The 2022 Exhibition lasts for four days, during which the BRICS Forum on Partnership on New Industrial Revolution and the BRICS Industrial Innovation Contest are also held.