Viet Nam is highly diverse in ethnicity, culture and belief. Vietnamese culture is enriched by various ethnicities and incorporates many traditional factors from the mountainous, lowland and marine regions. 

Kinh people along with other ethnicities such as Tay, Nung, Chinese, Cham, Thai, Khmer… together make up and retain the richness of the national culture.Kinh people possess a villagebased culture. Different types of villages and communities take part in agriculture, craftsmanship or commerce. Traditional customs in Northern, Central and Southern villages also vary greatly.

Tay–Thai communities mainly live in the North while Mon–Khmer people live sporadically in highlands for cultivation and have long mastered the prairies. 

Southern Khmer people are associated with Brahmana practices and festivals that take place in their unique pagodas.

Cham people mainly populate Ninh Thuan, Binh Thuan and An Giang. They left some of the most magnificent architectural structures in the Southeast Asia including Cham grave towers in the South Central region.

Mong and Dao people are genuine nomads and live in earthen, semi-earthen or stilt houses in the Northern Highlands. They are skillful at irrigating rocky mountains for wet cultivation, herding, iron crafting and herbal medicine.

In traditional Vietnamese society, a typical family would comprise three or four generations under the same roof. People desired a multitude of children. Vietnamese also treasure ancestor cults. 

According to Ministry of Culture, Sports and Tourism, Viet Nam has more than 3,000 national places of heritage and over 5,000 provincial level relics. The kaleidoscope of Viet Nam’s world-renowned natural and historical sites attracts an increasing number of visitors from the international community. In addition to Viet Nam’s famous UNESCO World Heritage Sites, historical and cultural monuments such as the memorial of President Ho Chi Minh, and the Temple of Literature attract many tourists. Moreover, tourists who come to Viet Nam are astonished by local artistic heritages which appear in traditional festivals, tourism events, and traditional forms of arts including: water puppetry, classical drama, traditional operetta and reformed theatre. To closely integrate tourism with culture and heritage, Viet Nam will host the Hue - National Tourism Year 2025 under the theme "Ancient Capital - New Opportunities."