On 9 August 2025, the ASEAN-China Durian Festival themed “Durian Fest: Bridging with Taste” was successfully held by the ASEAN-China Centre (ACC). The ACC invited Embassies of ASEAN Member States (AMS) in China to showcase their durian and other food products to promote ASEAN agricultural products in Chinese market and enhance cultural exchanges between China and ASEAN.

The event drew more than 200 attendees, including Ambassadors to China from Brunei, Cambodia, Myanmar, the Philippines, Thailand and Vietnam, deputy chiefs of mission and diplomats from ASEAN Embassies, Chinese representatives from the Ministry of Foreign Affairs, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Ministry of Culture and Tourism, China Public Diplomacy Association, and China Education Association for International Exchange and 40 Chinese and ASEAN media outlets representatives.