On 21 June 2024, the ASEAN-China Centre (ACC), in collaboration with China International Communications Group (CICG), hosted the 2024 ASEAN-China Media Cooperation Forum themed “Amity and Innovation Matter for a Shared Future” in Dezhou City of Shandong Province. Secretary General Shi Zhongjun of the ACC, Vice Minister Phosy Keomanivong of the Ministry of Information, Culture and Tourism of Lao PDR, Undersecretary of State Has Sam Ath of the Ministry of Information of Cambodia, Ambassador Jamie A. FlorCruz of the Philippines to China, Deputy Secretary-General Ekkaphab Phanthavong of ASEAN (through video-link), President Du Zhanyuan of CICG, Vice Chairman Wang Yihua of the Standing Committee of the Shandong Provincial People's Congress attended and addressed the audience, and more than 150 attendees including diplomatic envoys from ASEAN Member States (AMS) in China, representatives from relevant government agencies and media from ASEAN and China were present.  Centering on the topics of “Media's Responsibility in Enhancing People-to-people Ties” and “Media’s Role in Innovative Empowerment", ASEAN and China media representatives shared their views and recommendations on how media can better promote mutual understanding between ASEAN and China, and further strengthen innovative cooperation between the media agencies from both sides.