On 26 April 2022, the ASEAN-China Centre (ACC) held an online workshop on short-video social media. Content operation expert from Douyin was invited as the keynote speaker to share experience under the topic of “Zero to One: How to Make a Popular Douyin’s Short Video”. Deputy Chief of Mission of the Embassy of Brunei Darussalam, Ms. Ang Lay Ling, Consul General of Malaysia in Xi’an, Mr. Lum Wan Liang, together with more than 50 participants from 10 ASEAN Member States Embassies and Consulates in China attended the event.

In the opening remarks, Arianto Surojo, Director of the Information and Public Relations Division (IPRD) of ACC, noted that social media including short-video platform can be a powerful tool to reach out to the public. It is believed that with the help of the platform, we can build up amicable and attractive images of ASEAN and its member states, and promote ASEAN-China people-to-people exchanges.

Officials of AMS embassies and consulates in China thanked ACC for organising the workshop, noting that the presentation was informative and helpful to raise their awareness and knowledge of China's social media platforms, and they looked forward to more such activities held by ACC.