From 13 to 15 November 2020, the 2020 China Shanghai International Children’s Book Fair (CCBF) was successfully held at the Shanghai World Expo Exhibition and Convention Centre. In the region of Asia and the Pacific, CCBF has established itself as a unique and leading hub for international cultural exchanges and all other professional activities surrounding contents for children aged 0 to 16. In the context of the global COVID-19 pandemic, the 2020 CCBF was designed as an offline and online event which brought together 386 leading publishers and children's content players from 21 countries and regions across the globe. The fair showcased over 60,000 different books and held 308 events such as symposiums, book launches, reading promotion and live-streaming activities. The fair attracted nearly 20,000 visitors offline and its online participants and viewers exceeded 520,000. ASEAN-China Centre (ACC) and Royal Thai Embassy in China jointly took part in the fair, showcasing more than one hundred different books in both Thai and Chinese languages which drew quite a number of visitors.

Ms. Wang Hongliu, Director of General Affairs and Coordination Division of ACC and Mr. Rapipongs Banchong-Silpa, Deputy Consul General of Royal Thai Consulate General in Shanghai visited the fair and conducted extensive exchanges upon China-Thailand practical cooperation in areas of education and culture.

Director Wang also met with Mr. Wandi Adriano, Consul of Indonesian Consulate General in Shanghai. They discussed topics related to bilateral cooperation in fields of education, culture and tourism.

During the exhibition, Director Wang met with Mr. Xu Jiong, Director of Shanghai Press and Publication Bureau and had an in-depth discussion over the status quo of the global children’s book market, China’s policies of “going global” and “bringing in”, and China-ASEAN future cooperation in children’s book industry.