On 1st November 2017, the Tourism Seminar on China-Ready, co-organized by ASEAN-China Centre (ACC) and Ministry of Tourism of Cambodia (MoT), was successfully held in Phnom Penh. H.E. Mme. Yang Xiuping, Secretary-General of ACC, H.E. Mr. TITH Chantha, Secretary of State of MoT, and nearly 200 officials, tourism, stakeholders from provincial tourism departments and relevant industries of Cambodia attended the event.

Focusing on the themes “China from the Perspective of A Global Tourism Destination”, “An Analysis of the Consumption Behavior of Chinese Tourists”, “Tourists Product Design and Case Study”, “Tourism Market Development and Tourism E-commerce of China” and “Are You China Ready?”, Mr. Zhang Hailin, Mr. Zhou Xiaoguang, Ms. Wang Yajuan and Mr. Xie Yuanbo, four professors from Guilin Tourism University respectively delivered special lectures. They talked deeply about Chinese cultural traditions, customs and development trend of Chinese outbound tourism market, introduced the customs of Chinese outbound tourists with cases, and shared the successful practices of attracting Chinese tourists to relevant countries. The participants actively involved in discussion and exchanged views with professors on deepening cooperation with Chinese tourism enterprises, further opening up Chinese tourism market, enriching the supply of tourism products and improving tourism service quality, etc. The atmosphere was warm.

The seminar is one of the 2017 flagship projects of ACC to echo the ASEAN-China Year of Tourism Cooperation. The seminar aimed to promoting the bilateral tourism industry to strengthen communication and exchanges, enhancing the understanding of each other’s tourism market, making greater contribution to deepening bilateral cooperation in tourism and promoting the mutual understanding of people.

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