On 19 June 2013, a symposium on Cambodia's Tourism Marketing Strategy and Tourism Marketing Strategy Targeting China 2013-2018 was held in Phnom Penh. An ACC expert was invited as a special guest and delivered a keynote speech on the development of China's outbound tourism and the behavior characteristics of Chinese tourists.
The seminar was sponsored by Cambodia's Ministry of Tourism, aiming at improving market strategies for the country's tourism market and further tap into China's tourism market. It was chaired by H.E. M. Thong Khon, Minister of Tourism of Cambodia and over 500 travel insiders from Cambodia engaged in discussions under relevant topics.
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